The campaign stars active activist, yogi, vegan chef and soon-to-be mother Bliss, who shares empowering, mindful perspectives on her social platforms. She says, “The most important thing you can do during pregnancy is listen to your body! Moving doesn’t have to consist of high-impact exercises, it can look like; going for walks, doing low impact exercises on a labour ball or even stretching in bed!” 

The collection includes our first-ever training maternity nursing bra – an inclusive innovation made with recycled materials. Soft to the touch with medium support to suit light- and medium-impact workouts as well as everyday wear, the nursing bra has a clip closure at the front that allows easy opening for breastfeeding. The sports bra is finished with a signature Stella zebra print and comes in two vibrant colours. 

Maternity yoga leggings with a high-waisted, over-the-bump fit add focus to the collection. Made from adidas’ innovative Primeblue – a high-performance yarn made with 50% Parley Ocean Plastic™, upcycled plastic waste intercepted on shorelines – the leggings are kinder to Mother Earth while offering supreme support, comfort and versatility during and after pregnancy.