Stella McCartney Kids SS23: Another lively adventure begins
Spring Summer 2023 gets back to our playful roots. The collection is a lively adventure for Stella McCartney Kids, rooted in self-discovery and freedom; an exploration of the next generation’s passions and what makes them truly happy. It is crafted from 94% conscious fabrics – an exceptional achievement considering its size and diversity.
Celebrating Mother Earth’s beauty, the campaign was shot at the Barbican Conservatory in London, connecting a new generation of eco-activists – dancing free-spirited amidst the iconic concrete landscape – to 1,500 species of plants and trees.
Our Stella girls embrace their inner flower child with sunshine hearts, rainbows and swirling Stella McCartney logos on organic cotton sets, forest-friendly viscose dresses and embroidered denim favourites.
Responsibly sourced and GOTS-certified, our organic cotton uses no toxic chemicals and 70% less water than conventional cotton to grow – kinder to Mother Earth and to skin. Elevated with rolling green landscapes, Spring Summer 2023 is an ode to our planet.
Wildflowers bloom on fleece jumpers and recycled outerwear in vibrant colours, while dungarees elevated with iconic Stella stars and rainbow logo tape sing with a springtime happiness.
Taking to the jungles, Stella girls embrace Mother Earth’s treasured environments with a rainbow-bright palm and parrot wardrobe; a natural complement to the collection’s earthy offering.
Spot multicoloured leafy prints on puffy-sleeved dresses and wide trousers, followed by camouflage back-base denim pieces – stylishly complete with grapefruit pink logo lettering. Our responsibly sourced forest-friendly viscose is FSC-certified, traceable and never from ancient or endangered forests – verified by the CanopyStyle Audit and part of our zero-deforestation commitment.
Spring Summer 2023 is crafted from 94% conscious fabrics – an exceptional achievement considering its size and diversity.
Stella stars have long been an iconic brand code. This Spring Summer 2023, they sparkle on a galactic uniform of sweatshirts and denim with fringing and patchwork finishes for Stella girls. For boys, navy hooded sweatshirts and t-shirts are elevated with creamy-white, subtle logo lettering.
Stella boys embrace a touch of British humour and cheer with a funfair-inspired wardrobe.
Explore a colourful montage of rollercoasters, rock-n-roll guitars, silly skulls, fast-paced cars and funny-face prints on organic cotton t-shirts, fleece coordinates and denim pieces. Made from GOTS-certified organic cotton, denim is iconic to Stella McCartney – a steadfast wardrobe foundation no matter the age, occasion or play.
Heading back into the rainforests, moody geckos follow suit, with the reptilian friend spread across khaki-based fleece, reversible parkas and oversized jumpers. Rounding out the collection comes neon camouflage favourites – bringing an energetic mix of deep red, midnight black, dark blue and army green to black-based organic cotton pieces and matching backpacks.
Shop Stella McCartney Kids Spring Summer 2023 in-store and online now.
