When we look at the world through the eyes of kids, we see how truly important our forests are. Not only as a place to learn, play and explore, but as their hope for a healthy planet and a healthy future. That’s why, this season, our new kid’s campaign starts with a call to ‘keep the world green’, because our next generations need nature to stay wild.

Shot by photographer Luca Campri, the campaign follows our little explorers on their adventure through the forest, as they run through wildlife and show trees some love—because who says tree hugging is a bad thing? They dress up as flowers and play games in the grass, all while wearing our bright and bold new collection.

New prints include graphic painted faces, angry fish prints and our signature playful slogans, in a sunny and fresh new palette. Continuing to express our love for nature, pieces are made from sustainable materials that help reduce our environmental impact. Organic cotton T-shirts and tops, sustainable viscose dresses and recycled nylon accessories all help us, and you, to be as kind to the planet as possible.