Pledge to go feather-free with Stella McCartney and PETA

Birds of a feather. Stella McCartney and PETA join forces once again to protect our fellow creatures. Inspired by our Autumn 2024 collection, we are the first luxury house in the world sign PETA’s Feather-Free Pledge – committing to never using feathers in any of our products.

We have never used feathers, leather, fur or exotic skins in any of our collections since day one. We hope by signing PETA’s Feather-Free Pledge, we can encourage both fashion brands and consumers to follow our lead.

Every year, 3.4 billion ducks and geese are harmed or killed for feather down alone – often plucked whilst they are still alive. Ostrich feathers are the most used of all wild bird plumes in the fashion industry, with an estimated over-1 million killed annually. These stunning creatures don’t have a moulting season, so their feathers are either ripped out while they’re still alive or removed after slaughter.

Peacock factory farms hold as many as 10,000 birds in crowded conditions, where sickness and injuries are common. Increasing demand from the fashion industry has spawned a thriving black market for their feathers. The commonly used “marabou” feathers seen on catwalks and red carpets don’t come from marabou storks but from turkeys and chickens who suffer terribly in the meat industry; confined for their entire lives and deprived of any natural joy.