Stella McCartney 2022 SUMMER CAMPAIGN: AOI YAMADA
Stella McCartney celebrates the unveiling of its Summer 2022 campaign, themed around the idea that "mushrooms bring us together," with a series of activations that intertwine various stories about mushrooms and fungi.
Dancer Aoi Yamada, wearing a conscious piece from the Summer 2022 collection, will lead you into a fantastical world of mushrooms.
We cannot live without fungi even though we fight against them, and we must coexist with them. In the video, I expressed our enjoyment (coexistence) in the world of mushrooms.
Aoi Yamada
She created the video in a park she visited privately, backed by a sound mix of sounds she recorded while mushroom hunting. She did all the sound and video editing herself.
