Toilet, Teeth, Tits (TTT) is our seventh annual breast cancer awareness campaign, created in partnership with Sex Education. The 3-minute hero film uses humour to dispel myths about the disease while inspiring and informing next-generation women to integrate self-checking into their regular routines through a catchy, cheeky message: use the Toilet, brush your Teeth, check your Tits.
The comedic sketch features Stella as an ill-informed 80s sex-ed video host, starring alongside Sex Education cast members in character including Aimee Lou Wood, Chinenye Ezeudu, Sami Outalbali, Mimi Keene, Chaneil Kular and Simone Ashley. It is additionally supported by an educational packet that can be downloaded here.
I’m really excited to join the Stella family to promote such a good cause. In the words of Bimini Bon Boulash, ‘nipples are the eyes of the face’ – so let’s keep our eyes open and our hands on our tits!
TTT t-shirts have replaced the annual limited-edition lingerie set for 2021, with the Stella McCartney Cares Foundation donating one free Louise Listening post-mastectomy bra for every tee purchased. The pale blue organic cotton shirts are made with sporty front and back logo details and heat-reactive dye that turns pink when touched, cheekily reminding women to examine their breasts.
We need levity more than ever and I have always believed in bringing humour to fashion. Now, we are using it as a tool to remind women of all ages to check their breasts, especially younger women who may not be aware they need to or skipped mammograms during lockdown.
During lockdown, Breast Cancer Now estimates nearly 1 million British women missed their mammograms due to breast screening programmes being paused. Breast cancer is already the UK’s most common cancer, with over 55,000 women and 350 men diagnosed with the disease annually.
This year, the Stella McCartney Cares Foundation will give away 10,000 Louise Listening post-mastectomy bras – a beautiful yet highly technical garment for women who have undergone a mastectomy as part of their treatment for breast cancer. Our charitable organisation additionally supports breast cancer initiatives globally, including The Linda McCartney Centre in Liverpool.
To discover more and help us raise funds for breast cancer awareness, visit the Stella McCartney Cares Foundation.
