Stella McCartney x maude ‘Cum Together’ for Valentine’s Day 2025
Stella McCartney is partnering with intimate wellness brand maude for Valentine’s Day 2025, producing a collaborative campaign entitled ‘Cum Together’.
Celebrating self-love, the beauty of form and an object’s ability to evoke pleasure, iconic Falabella and Ryder bags are sculpturally posed alongside vibrators. Each product is consciously designed and disruptive – elevating vegan craftsmanship, shaped from cruelty-free materials to express a love for people, the planet and our fellow creatures.
Around 75% of women are unable to orgasm during intercourse, and a further 10 to 15% have never had an orgasm at all (ABC News). The benefits of orgasm include the release of mood-boosting hormones dopamine and oxytocin, alongside the relief of pain and menstrual cramps, improved health and sleep, and increased focus and self-confidence.
If women want to enjoy these pleasures, we believe they need to take self-love into their own hands.
The Cum Together title is a play on the classic Beatles song, a nod to Stella’s heritage and a free-spirited era of sexual revolution. Emphasising this rock ‘n roll attitude is the iconic Falabella, a first-ever vegan ‘It’ bag, alongside the new Ryder bag.
Among the maude pleasure products captured are the Vibe, a 3-speed easy-to-use streamlined personal massager, and Spot, a unique, 5- speed vibrator designed for insertion. Both are made in 100% platinum-grade silicone, tested to be safe and rendered in gender-inclusive tones.
These will be offered as a gift with purchase at select Stella McCartney stores in London, New York City, Paris, Milan, Madrid and Barcelona – while supplies last.**
maude was founded by Éva Goicochea, with Stella’s friend Dakota Johnson serving as its Co-Creative Director. The two brands share values in industry disruption, design and female leadership in wellness.
Stella launched the Stella McCartney Foundation in 2018 to raise awareness and funds for the prevention, early detection and treatment of breast cancer. maude is a female-led brand revolutionising the intimacy industry with sexual wellness essentials designed for everyday life.
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