A celebration of kindness, representation and empowerment, the new adidas by Stella McCartney Spring Summer 2022 Agent of Kindness campaign presents a conscious, inspirational wardrobe of elevated knits and performance pieces – made for your body, mind and world.
Centred on gymnastics sensation Nia Dennis, the inclusive collection champions her beliefs of perseverance, power and hope. We give motion to her passion for movement, storytelling and sending love to others through bold graphics, unique prints and recycled materials.
I was initially attracted to the bold, dynamic designs of Stella’s new collection because I felt it was very representative of my personality. After learning more about the Agents of Kindness campaign, I KNEW this was a perfect fit for me. Plus, it’s just as important to love the planet as it is to spread love to those around us.
Shot by next-gen multimedia artist Alima Lee, Agent of Kindness unites their community and being “unapologetically black, queer and femme” with a premium knit wardrobe inspired by inclusivity and living authentically. Crafted from eco-conscious fabrics, key styles create a feeling of second skin, whilst encouraging an optimistic attitude of self-expression, respect for others and ultimate comfort whether at the gym or on the street.
For self-expression to happen, you must have self-respect. I think it’s very important to express your individuality through whatever form or function works for you. There are so many ways to share personal style –through appearance, through movement, through art– I just encourage everyone to be their unique self and be proud of it.
