Stellabration at Selfridges Corner Shop
We are thrilled to be launching Stellabration at Selfridge’s The Corner Shop. Join us for an emotional and energetic exploration of light, joy and nostalgia, all in keeping with Selfridge’s 2024 holiday theme, Showtime, through Stella’s lens.
Encapsulating the heritages of both our brands, we have playfully illuminated shared passions for sustainability, fashion and art, with plenty of cheeky takes on British festive tropes. Together, we have curated a space that harmonises a vintage aesthetic with next-generation innovations, celebrating the ageless delights of the season.
Shop the capsule
Taking centre stage are neons from past celebrations and displays, given a second life in true Stella style – shining a light on the environmental impacts of the holiday season.
Britons create around 30% more waste during the festive period, including 289,171 tonnes of cardboard, 125,000 tonnes of plastic and 500 tonnes of Christmas lights. Many of the materials used in the construction of Stellabration and its decorations are recycled, recyclable or biodegradable.
It would not be a true Stellabration without art. British creator Andrew Logan will showcase an exclusive edit of wearable art to purchase, crafted from both recycled and recyclable glass. He has known Stella since childhood, and the two collaborated for our Summer 2024 runway show during Paris Fashion Week. Light artist Chris Levine will also have an original piece on display, titled ‘InterStella’, inspired by the installation’s neon and star elements.
A limited-edition range of Stella McCartney ready-to-wear, accessories and Stella McCartney Kids pieces is available to shop, each connected by iconic star details and conscious materials. Our Stellabration will also debut world-first grape-based bags, footwear and bottle holders handcrafted in Italy using by-product sourced from Veuve Clicquot’s harvest and recycled corks – a pioneering range, available to pre-order exclusively from Selfridges.
An exclusive range of Stella festive-inspired collector’s items are also available, alongside luxury vegan chocolates by Charbonnel et Walker – a gift to our fellow creatures, inspired by Stella McCartney’s cruelty-free mission.
Come and join us to experience Stella McCartney’s Stellabration at the Selfridges Corner Shop from 11th to 28th December 2023.
