THE ICONIC ELYSE
FEATURING AMELIA GRAY
Amelia Gray is the face – and body – of Stella McCartney’s new campaign for its iconic Elyse shoes; the original vegan ‘it’ shoe, immediately recognisable for its elevated platform sole. Stepping up vegan innovation and craftsmanship, a new capsule incorporates limited editions handmade using mycelium-based alternatives to snakeskin and cruelty-free croc repurposing apple waste. A new Elyse personalisation service will also be available in-store and online.
Shop the Elyse capsule below.
THE ICONIC ELYSE
Amelia Gray steps into a symbol of masculinity and sensuality, with the Elyse shoe giving height, lengthening the legs and making a bold statement – emphasising fashion, without compromising comfort. She is styled in Stella McCartney iconic Savile Row tailoring, lingerie and Stellawear, highlighting the shoe’s limitless versatility and day-to-night appeal.
.jpg "Limited-Edition Elyse Crocodile Platforms-Black-medium")
A PIONEERING LEGACY
The Elyse first launched at the Stella McCartney Winter 2014 runway show, embodying the dualities signature to the brand – a blend of masculine and feminine, classic and sporty, timeless yet contemporary. The ageless style became a favourite amongst celebrities including Kendall Jenner, Beyonce, Rihanna, Gigi Hadid, Oprah, Viola Davis and beyond.
AN INNOVATION ICON
Handcrafted by artisans in Italy, the Elyse reflects Stella McCartney’s leadership in sustainable fashion – revisited seasonally in industry-shifting regenerative, recycled, circular and lower-impact technologies. The new limited-edition Elyse capsule is rendered in tonal grey and navy as well as two exotic iterations in mycelium-based python and apple-based crocodile vegan leather alternatives.
.jpg)
NO LEATHER EVER
Every year, fashion kills over 1 billion animals for leather (PETA). Among them are creatures killed for exotic skins, including more than 500,000 pythons from Southeast Asia and 1.5 million crocodiles. The industry is also driving the destruction of vital natural environments. Animal agriculture, where leather comes from, is responsible for 80% of the Amazon’s deforested areas (WWF).
Step into a cruelty-free future with Stella McCartney footwear. Consciously crafted from vegan, innovative materials, our Elyse platforms are made to go the distance, with style and sustainability. Stella McCartney believes that through innovating new, responsible cruelty-free alternatives, we can change the future of fashion. That’s why materials are the foundation of our sustainability initiatives – from head-to-toe. Forming the literal fabric of our nature-positive and circular mission, we combine nature’s gifts with cutting-edge innovation to create the industry’s most desirable luxury vegan footwear offering. Immediately recognisable for its edged platform sole, the iconic Elyse features an angular square-toe silhouette constructed from a variety of vegan materials including VEGEA, UPPEAL™, YATAY M and recycled materials, topped with GOTS-certified organic cotton lacing. Shop our Elyse collection today. How can I personalise my Elyse Shoe? Customers can choose up to four pieces from a selection of initials and charms – two for each shoe.
