INTRODUCING THE RYDER BAG,
OUR NEW VEGAN ICON
A mastery of cruelty-free craftsmanship, the Ryder’s sculptural silhouette honours the strength, beauty and power of Stella’s favourite animal – the horse. The campaign is photographed on Sarah Snook.
For a limited time only, personalise your Ryder lock with complimentary engraving and receive a collector’s edition of the Stella Times newspaper,. A digital version is available to download here.
SARAH SNOOK,
OUR NEW STELLA STAR
Sarah Snook is Stella McCartney’s Ryder campaign star, photographed in nature alongside horses. The Australian actor is best known for her award-winning portrayal of Shiv Roy on Succession. In 2024, she won an Olivier Award for her one-woman, sold-out run in The Picture of Dorian Gray on London’s West End, which she will be bringing to New York City’s Broadway in March 2025.
Horses are among the over 1 billion animals killed annually for leather, including those that are injured or are too thin for meat.
CRUELTY-FREE CRAFTSMANSHIP
Each Ryder begins with hand-cut panels of our soft vegan alternatives to leather – stitched together and shaped into the bag’s curved silhouette using a wooden mould, finished with a functional lock in glimmering brass. Every icon is crafted by human hands in Italy with love, and without harming a single creature.
Over 90% of horses sent to slaughter in America are in good condition and would be able to enjoy productive lives.
NEXT-GEN INNOVATION
Blending sophistication and sustainability, the Ryder’s body is handcrafted using a cruelty-free leather alternative made using recycled materials, with handles and trims in grape-based VEGEA and a lining in organic hemp – a naturally renewable plant-based fibre. Our Summer 2025 runway show debuted a world-first silver metallic edition, crafted from Hydefy; a cruelty-free material made from fungal micro-organisms blended with sugar cane derivatives.
Roughly 6 million horses are killed worldwide each year for human consumption across meat, leather and fashion, horsehair and glue.
EQUINE INSPIRATION
The Ryder silhouette is inspired by a horse’s nape and back, leaning into equestrian codes rooted in Stella’s upbringing – raised by Paul and Linda McCartney, both pioneering animal rights activists and vegetarians. She grew up between the wilds of Scotland and an organic farm in Sussex, where her most formative and cherished memories are of riding in nature. Stella still turns to horses as a source of support and healing.
